UX Audit & XR design

Gravity Sketch is a B2B SaaS company backed by Accel, GV, Point Nine, and Kindred. The 3D modeling mixed reality app support creatives in leading organizations including Ford, Nike, New Balance, EA, and more.

+1.6 Million downloads

Company site

Challenge

As Gravity Sketch scaled rapidly, features were added organically, leading to a disconnected and inconsistent user experience. To tackle this, the team ran a comprehensive audit that mapped all user interactions and laid the groundwork for a more cohesive, scalable design system and feature releases.

UX Audit

Audited the app to understand structure, functionality, and feature access
Mapped all triggers and entry points to core features
Focused on key verticals: automotive and footwear design

R&D - AI Creative Tooling Workflows

User Input: 2D sketches, text/voice prompts, or real-world references
Gen AI Setup: Select LLM and mesh quality
Output & Refining: Generate and refine 3D mesh with optional sketching
Material & Environment: Apply or create materials using Gen AI
Design Review: Collaborate and iterate in real-time immersive sessions

Quick access menu & Iconography

Designed a wrist menu for fast access to top modeling features, based on user analytics. As part of the UX audit, we surfaced buried tools to improve efficiency and support flow-state.

Top used features buried on the 3rd to 4th proximity circle on the UX audit.
Inconsistent and overly complex icons hurt usability and caused VR performance issues.

Outcome

Optimized, consistent, and on-brand icon system for scalable releases.
Increased of feature usages by 200x & Positive community feedback on socials.

Color & Materials

Update focused on bringing key interactions elements from the outer levels of the audit closer to the user, improving feature acessability for rendering & presentation workflows.