Product Service Design
Virtual Wall - VALL - is an art streaming service that consist in a device and virtual frame. It was developed remotely between Italy and Japan for Amatorium (https://amatorium.com/), a startup based in Tokyo.
The first generation of the device is a case that connected to a screen that can run the VALL art streaming platform, where the user can find a curated art playlist and cast artworks according to their needs on the platform.
The physical and digital products aims a minimalistic look, bringing the brand identity to the final design. Research on the potential market of customers gathers insights on the profile of users. Which leads to the development of Personas and their respective household.
Defining the project concept and target group.
The concept basis the company core values of art and innovation combined with the brand identity and project constraints. The product concept follows the persona house interior and three pillars of Minimalistic aesthetic - Logo integrated with the product - Brand colors.
The product targets three primary Japanese users and possesses the aesthetic to blend in their houses as a decorative art piece.
Device Video Presentation
Frame Video Presentation