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Client

Amatorium

Year

2019-2020

Material

ABS polymer 

Manufacturing process

Injection Mold

VALL

Product Service Design

Virtual Wall - VALL  - is an art streaming service that consist in a device and virtual frame. It was developed remotely between Italy and Japan for Amatorium (https://amatorium.com/), a startup based in Tokyo. 

The first generation of the device is a case that connected to a screen that can run the VALL art streaming platform, where the user can find a curated art playlist and cast artworks according to their needs on the platform.

Product website https://vall.app/

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Problem Statement

The physical and digital products aims a minimalistic look, bringing the brand identity to the final design. Research on the potential market of customers gathers insights on the profile of users. Which leads to the development of Personas and their respective household.

Methodology

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Insights

Defining the project concept and target group.

Process

The concept basis the company core values of art and innovation combined with the brand identity and project constraints. The product concept follows the persona house interior and three pillars of Minimalistic aesthetic - Logo integrated with the product - Brand colors.

Findings

The product targets three primary Japanese users and possesses the aesthetic to blend in their houses as a decorative art piece.

Sketches Ideation

3D Conceptualization

Product

Mockup

Final Product

Device Video Presentation

Frame Video Presentation