As a designer, I've had the privilege of working on a wide range of projects over the years. Here, you'll find a carefully curated collection of recent projects that reflects my dedication and passion for the craft. Over the past 10 years, I have lived in Brazil, Japan, Italy, Germany, and Norway where I studied/ worked as designer with web, software and hardware. It has been a roller coaster 🎢 yet I feel restless and curious for what is next.
- As-is journey mapping
- Ecosystem map
- Generative research methods (e.g., interviews, workshops, contextual inquiry, ...)
- Key findings
- Value proposition
- Service/ Product vision
- User scenarios
- Design principles
- To-be blueprint
- Wireflows/ User flows/ Task flows/ Lo-fi prototypes
- Business model canvas
- Evaluative research methods
- Hi-fi prototype/ Iterations
- Evaluative research methods (e.g., usability testing, fake door test, A/B testing, surveys, ...)
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.” - Albert Einstein
The Discover phase, often underestimated, is about empathizing with the users and delving deep to the root of problems and map potential opportunities. It's like having my feet suspended in mid-air, not knowing what unexpected insights I will discover.
“Framing the right problem is equally or even more important than solving it.” - Pearl Zhu
After the discovery phase, I avoid having a laundry list of problems, it is crucial to prioritize and properly formulate problem statements. This step ensures that the team is aligned and boundaries are set for the creative part of the process.
“When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.” - Steve Jobs
This is where I let my creativity flow. I brainstorm and ideate, generating a wide range of ideas and potential solutions. I create sketches, prototypes, and concepts, focusing on quantity and diversity of ideas to encourage unexpected connections.
“Practicing your craft in expert fashion is noble, honorable, and satisfying. And I'll generally take a stand-up mercenary who takes pride in his professionalism over an artist any day.” - Anthony Bourdain
The final phase, Deliver, is about turning the chosen solution into a tangible product or service. It involves detailed planning, prototyping, evaluative research, and iterative development. It is about craftsmanship; I keep refining the solution based on user and dev feedback.
In 2022, I developed a design thinking process for Easee ASA to support Product Trios. The challenge was to connect the junior tech lead, product manager, and designers to work closely together and share responsibility over the process, especially the Discovery, and emphasize how each role collaborate throughout the process.