UX Audit & XR design
Gravity Sketch is a B2B SaaS company backed by Accel, GV, Point Nine, and Kindred. The 3D modeling mixed reality app support creatives in leading organizations including Ford, Nike, New Balance, EA, and more.
Challenge
As Gravity Sketch scaled rapidly, features were added organically, leading to a disconnected and inconsistent user experience. To tackle this, the team ran a comprehensive audit that mapped all user interactions and laid the groundwork for a more cohesive, scalable design system and feature releases.
The feature successfully reversed the aggressive post-holiday churn, flipping the trend from negative to positive (+5.3%) growth by March.
A rebound to +5.5% downloads in March—marking the only month of positive growth in the first half of 2025.
UX Audit
Audited the app to understand its structure, functionality, and feature access
Mapped all triggers and entry points to core features
Feature discoverability
Release overview By leveraging user analytics, we relocated buried features to the primary interfae to increase feature usage and retention.
Problem framing
Buried Features: A UX audit revealed top tools were hidden in the 3rd and 4th proximity circles, slowing down workflows.
Technical & Cognitive Load: Inconsistent, overly complex icons were hurting usability and causing VR performance drag.
Outcome
Explosive Adoption: Driven a 10x increase in feature usage.
Scalable System: Delivered an optimized, on-brand icon system ready for future releases.
Community Validation: Received overwhelmingly positive feedback across social channels.
Color & Materials
Update focused on bringing key interactions elements from the outer levels of the audit closer to the user, improving feature acessability for rendering & presentation workflows.
