Digital transformation project
Modernise the IT landscape for an Oil & Gas company to gain a competitive advantage over liquids trading and operations, improving PnL and reducing operational costs by leveraging new automation technologies.
The Problem
Equinor relies on proprietary liquid operations tools from the 90s. Modernisation attempts in 2010 and 2020 failed as new solutions couldn't meet the needs across departments, risking billions in annual revenue.
- Leadership misalignment with employees' needs.
- Lack of a north star vision before development even starts.
- Complex domain to capture the needs from multiple departments while leveraging the latest technologies.
Discover
14 weeks
Understand, learn and map the current state through immersive research and exploration.
Deliverables: AS-IS Map, Discover Report, Ecosystem map, Key findings
Define
4 weeks
Looking forward, address needs and leverage findings to envision the future state and functional requirements for the product teams.
Deliverables: To-be Map, Northstar Report, Design principles
Design
>1 year
Move to the tangible; concretise wireframes and define interaction principles, MVP.
Deliverables: Lo/Hi fidelity Prototypes, wireframes
Deliver
4-6 years
Start building the product and service. Set up team for continuous releases and development.
Discover
The discover kicked-off through a series of workshops to visualize the ecosystem map of the entire liquids value chain. The goal is to visualize the Boulder (Ecosystem map), followed by the Rocks and Pebbles (AS-IS Journey Map). By far the most important workshop was the journey mapping. The map was used as a facilitation tool for the interviews with employee's to capture workflows, needs, opportunities, and pain-points.
Entering the Define phase, to-be initiation event
Building on the findings, a 45-participant workshop used round-robin and brand-swap activities to collaboratively design the 'To-be' map for Liquids & Shipping, aligning goals and sparking innovative thinking. During the workshop, the team facilitated multiple tables and avoided the App and AI trap.
Output: Captured information and opportunities, synthesised and used as the foundation of an ambitious TO Be Service.
Co-creation: Generated ideas that served as input for the design team afterwards.
Northstar & Functional Requirements
Why: Visualises the vision for the future and outlines the counter of workflows on a very high level.
How: Designed upon the foundation of as-is journey, with the primary purpose of addressing opportunities and improving identified areas from discovery phase.
Output: The hypothetical scenario is a centralized hub that serves as a single point of truth for all trading activities, including contract management,trading, logistic, settlement and reporting.
Functional Requirements & Product Teams: These capabilities are identified by mapping out the As-is and To-be user journeys and translating them into specific functional requirements that address user needs and enable the necessary capabilities.
Design & Deliver
Key Highlights: Conducted weekly user syncs to test solutions and gather actionable feedback. Refined designs based on user insights, ensuring they were adaptable and user-centred. Followed the Equinor Design System for consistency and efficient implementation.
"I have been waiting for an overview like this since I joined" - Cargo operator with 10 years of experience, referring to the table/map/timeline overviews.
